1. What do you think is considered uniquely US culture in the eyes of people around the world? This is often hard to see from within one's own country.
2. As both Canada and Mexico are very close trade partners with the U.S. (think NAFTA) - what are some of the cultural differences between the US, Canada and Mexico?
3. Why is the marketer appropriately described as a “change agent?” What ethical responsibilities attend this role?