Why is the given default rule a savvy business strategy


Problem

Many online subscription services have "automatic renewal" policies, in which they will automatically bill you for another year's subscription when your current one runs out. Why is this default rule a savvy business strategy on the part of the online company?

The response should include a reference list. Double-space, using Times New Roman 12 pnt font, one-inch margins, and APA style of writing and citations.

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Microeconomics: Why is the given default rule a savvy business strategy
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