Assignment:
Consult a variety of online news sources to find a current news article about marketing. Select one of personal interest related to course topics including IMC, segmenting, targeting, branding, positioning, advertising, public relations, or social media. Possible news sources include eMarketer, Advertising Age and the American Marketing Association. Briefly summarize the article, and explain the following in a two-page APA formatted report:
• Why is the content of your news article important and relevant to the course?
• What are the implications of the article for business managers?
In the News Assignment & Internet & Direct Marketing plans (next page)
Homework Project: In the News . . .
These projects are intended to provide current material for class discussion and review. To receive full credit for this requirement, each student should turn in an In the News project. The project may draw on articles or research from the online environment-newspapers, magazines, and websites-to provide current (i.e., within the last year) examples of course-related topics (i.e., advertising or public relations). Creativity, relevance, and probable interest to the class are especially welcome. As an example, a recent article on the meaning and uses of consumer behavior provided a backdrop for associating a multitude of course concepts as well as presenting several managerial implications (applications).
Your "In the News" assignment should be a one-page(if single-spaced) report at minimum, and include:
• First, SUMMARIZE your selected article in one or two paragraphs IN YOUR OWN WORDS (and make sure to properly cite it at the end)
Then, make the following points clear to the reader:
• Explain why and how the material is important and relevant to the course content; and
• Explain what marketing/advertising-based practical managerial implications the material has for marketers.