Why is the concept of the business model important the, Marketing Management

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Why is the concept of the business model important the

1. The Internet marketing paradigm includes both marketing inputs and marketing actions. Discuss the major components of both the inputs and the actions.

2. Discuss the characteristics of Web 2.0 and Web 3.0 technologies with suitable examples.

3. What is RFID technology? In what ways can it improve supply chain functioning? Also discuss the four I's of Internet Marketing.

4. Why is the concept of the business model important? In what ways is it useful?

5. What is an online ad format? Why must marketers be familiar with the formats and understand what creating an online ad requires?

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