Discuss below in a 150 word each:
Buyer Behaviour
1.What do you understand by attitude and its components? Discuss? Give an example of change in attitude because of effective marketing communication?
2.Why is studying consumer behavior important to marketers?
3. How far is the consumer included in purpose, in habitual, limited and extended decision-making? Give Examples?
4.What is the post purchase dissonance and how can marketers reduce this?
5.Explain Maslow's Hierarchy theory with examples of each level of need and its used by marketers in segmentation and positioning or targeting?