Discussion
Part 1)
For this discussion, you will read from the Annual Editions: Maidment, F. (2013). Annual Editions: Management (17th ed.). New York, NY: McGraw-Hill/ Dushkin.
ISBN-10: 1121833810 or ISBN-13: 9781121833814 textbook article, "Social Technology: The Next Frontier," and then answer the following questions:
1. Why is social media becoming so important?
2. What do you think will happen to organizations that do not use social media?
3. Name a company that you think uses social media effectively. And, why?
4. Please make an initial post of a minimum of 200 words and your paper requires correct grammar and at least one citation in proper APA style.
Part 2)
Respond to the two initial posts given with a minimum of 100 words each.
1. Social Media is a very important part of marketing a business. There are several reasons for this: the ability to target ads based on data users provide through their social media counts, the immediacy of social media content, interaction directly with consumers. The biggest reason is the interaction consumers have with each other on social media. It has long been accepted that the best advertising is word of mouth. Social media is word of mouth advertising on a much larger scale. Consumers check-in on Facebook and other consumers comment, ask questions, and tell about their own experiences with a business. Social Media users can also interact with each other by commenting on content posted by the business itself.
If a business chooses not to engage with consumers on social media, their competitors will take over the market. According to the assigned reading, "Ratings systems and online commentary about products, services and skills will form the basis of a company's online reputation" (Klososky, 2015). Many consumers pick up their phones and ask for recommendations or read reviews when deciding which company to give their business to. If a company does not have a social media presence, they will not even be on these consumers' radar.
When considering the question about a company that uses social media well, I thought about which companies I had seen in my feed lately that caught my attention. I could not think of any from my feed, but I thought about Wendy's on Twitter. Even though I don't have Twitter, I have heard about their account. Wendy's uses a combination of humor, pop culture references and typical advertising to get consumers exciting about spending their money at Wendy's. It evens get people who do not even have Twitter excited about it. That is a great example of a company who knows how to use social media effectively.
Klososky, S (2015). Social Technology: The Next Frontier. In F.H. Maidement (Ed.), Annual Editions: Management (pp.47-50): McGraw-Hill.
The response should include a reference list. Double-space, using Times New Roman 12 pnt font, one-inch margins, and APA style of writing and citations.