Discussion Post: Starbucks Case
• What is Starbucks' ROA for 2012, 2011, and 2010? Why might focusing specifically on ROA be misleading when assessing asset management (aka management efficiency)?
• Why is ROE considered the most useful metric in measuring the overall ability of a business strategy to generate returns for shareholders?
• How do the financial statements reveal company strategy (i.e., what story do the numbers tell and does that story align with the strategy of Starbucks?)?
The response must include a reference list. Using one-inch margins, double-space, Times New Roman 12 pnt font and APA style of writing and citations.