Question: Describe measurement methods for industry drivers. Why is measurement important to companies and industries? Some examples of uses of measurements are listed here:
- External reporting
- Budgeting
- Performance measurements and assessment
- Operations control and improvement
- Strategy implementation evaluation
Choose an industry and identify three of its global drivers. How would you collect the necessary information to measure the impact of these drivers? How will this information be interpreted by companies in that industry? Explain your answer using course concepts.