Problem
1. Why does a retailer need to use multiple performance measures to thoroughly evaluate its performance? Describe how a multiple-store retailer might set its annual performance objectives.
2. Buyers' performance is often measured by the gross margin percentage. Why is this measure more appropriate than net profit percentage? What elements in the strategic model are affected if a retailer decides to build and open 10 new stores?
The response should include a reference list. Double-space, using Times New Roman 12 pnt font, one-inch margins, and APA style of writing and citations.