1. Why is marketing an area that deals with many ehical issues?
2. How can companies prepare their marketing employees (sales, advertising, research) to deal with marketing ethics issues?
3. What is the most important organizational factor influencing organizational decision making?
4. What is the difference between personal ethics (learned at home, family, friends) and organizational ethics?
5. Why are companies today so concerned about ethical misconduct within the organization?
6. What is the importance of maintaining a positive reputation as it relates to branding and other marketing elements?
7. How can companies improve their image in the marketplace through ethical behavior?
Answer the following by the help of the attchment below:
Attachment:- marktngethics.rar