Why is market segmentation important
Discussion:
Q: What are some methods used in marketing to segment customer markets, and why is market segmentation important (briefly define each method when mentioning it for the first time, and give examples of possible segments)?
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How might the "digital self" differ from a consumer's self-concept in the real world, and why is this difference potentially important to marketers
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What are some methods used in marketing to segment customer markets, and why is market segmentation important
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