Why is knowing or estimating the product demand so crucial


Why is knowing (or estimating) the product demand so crucial for a firm?  In your response, include an example of a business that has suffered from poorly estimating the demand of its products.  Evaluate how or why the business made such a mistake.

In 250 words, APA format with references. 

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Basic Computer Science: Why is knowing or estimating the product demand so crucial
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