Why is it not enough for companies to work on attracting, Financial Management

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Why is it not enough for companies to work on attracting

This is a three part question: a) why is it not enough for companies to work on attracting new customers? , b) what methods can companies use to retain their existing customers?, and c) what role, if any do databases play in helping companies build relationships with their new and existing customers?

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Financial Management: Why is it not enough for companies to work on attracting

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Financial Management: Why is it not enough for companies to work on attracting

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