Respond to the following questions. Your response must be in a Word document in APA format. Your paper should be 4-5 pages in length, double spaced, with at least three resources cited other than the course textbook.
1. Why is it necessary to develop a thorough, well-integrated retail strategy? What could happen if a retailer does not develop such a strategy?
2. Develop sales promotion for each of the following:
a. A nearby regional shopping center
b. A new restaurant
c. An off-price apparel retailer