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Why is it necessary to collect data relating to customer

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Why is it necessary to collect data relating to customer satisfaction and to compare changes in customer satisfaction?
How does an organisational structure contribute to the marketability and the market success of products/ services? Explain your answer

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What happens to customer service when the extraordinary comes to be accepted as ordinary by the customer and how might this impact on the future service strategies you design and implement?

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Business Management: Why is it necessary to collect data relating to customer

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