Why is it more difficult to standardize when marketing, Operation Management

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Why is it more difficult to standardize when marketing

1. What are the benefits and risks of changing the packaging of the Tic Tac product?

If Ferrero were to research changing Tic Tac packaging, how should thet test the ideas?

2. Read the case "Mutual Insurance Company of Iowa" at the end of Chapter 16 and explain how the new JIT oriented system can benefit the MICI operation

3. Why is it more difficult to standardize when marketing services?

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Operation Management: Why is it more difficult to standardize when marketing

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Operation Management: Why is it more difficult to standardize when marketing

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