Problem: Strategic Marketing Basics - Sustainability
Consider what you learned in the experience and respond to the following in a minimum of 175 words. Please use Journal article references that no greater than 5 years old.
• As a marketing manager, how does a focus on sustainability inform your tasks and activities?
• Pick a company or brand within the United States that you are familiar with and share an example of how the company has incorporated sustainable practices.
• Why is it important to take a sustainable approach?
• What partnerships and collaborations might a company enter into in order to maintain effective sustainability practices?
• How might sustainability contribute to customer satisfaction?
The response should include a reference list. Using double-space, Times New Roman 12 pnt font, one-inch margins, and APA style of writing and citations.