Why is it important to study the internal resources, Marketing Management

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Why is it important to study the internal resources

Question: 1. Why is it important to study the internal resources, capabilities, and activities of firms? What insights can be gained?

2. Identify the core competencies that are at the heart of the firm's competitive advantage. (Remember, a firm will have only one, or at most a few, core competencies, by definition.)

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Marketing Management: Why is it important to study the internal resources

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Marketing Management: Why is it important to study the internal resources

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