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Why is it important to plan communications why do we need a

Integrated Communications Strategy

Answer these questions:

Why is it important to plan communications?
Why do we need a strategy?
How does new media factor in our communication strategy?
What is the risk to not having an integrated strategy?

Remember you must support your response with at least two scholarly sources. Do not forget to use APA style in-text citations and references.

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Business Management: Why is it important to plan communications why do we need a

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