Problem
Just out of college, Jack has already landed his dream job at a mobile app development company. Before joining, the HR manager briefed him that no written or official dress code exists in that company and he could wear what he likes. His hiring interviews did not take place in the company location and he has never been inside the workplace. Eager to make a good impression, Jack turns up in strict formal attire on his first day at work. He is met with "stares" and "sneers" from his new co-workers, who are all dressed in T-shirts and jeans. Which form of influence does this scenario illustrate? Why is it important to learn about this form of influence?