Why is it important to do market research and adjust the marketing mix when entering into a foreign market? Explain the theory and then give practical examples of how some companies have already adjusted their marketing mix in foreign markets. Also, explain what advice you would give the marketing team of "Vegemite" - if they wanted to launch this product in a foreign market such as South Africa (or a market of your choice), where people do not know the product/brand.
· Identify 2 to 3 articles
· Write on MM as how companies are reviewing their MM while entering into foreign markets and getting success
· Or any problems when they do not adjust their MM in overseas markets