Why is it important for organizations to utilize integrated


1. Why is it important for organizations to utilize integrated marketing communications organization. Why is important Astor Lodge and Suite Inc.

2. Please share your shopping experiences using multiple channels. Do you see any challenges for retailers using multichannel or omnichannel strategy?

3. Do you find the claims of Nestle that it values sustainability over profits to be credible or simply a case of window dressing? If you could advise  Mark Schneider the CEO of Neslte in this regard, what would you say? Feel free to be frank, but professional.

4. Would you recommend greater oversight of corporations by governments? In this case, should the Brazilian government try and control Nestle's actions?

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Operation Management: Why is it important for organizations to utilize integrated
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