Problem:
Simon Sinek uses Apple as an example of a successful organization that thinks differently on how it positions/sells its products. In the past year, Apple's market value has plummeted from a high of $700+/share to less than $350 in April/May, 2013. That's a loss of 38%! They have since rebounded to around $550/share in Dec. 2013. But the highs of $700/share are not expected to come back...or will they?
Required:
From a managerial perspective, what happened earlier in 2013 and why? Also, why is it so important for Apple to increase its market value? What might happen if Apple cannot recoup its losses?
Provide thorough explanation of the given question.