Discussion Post
Chapters Three and Four address important components affecting a company's competitive advantage and the analysis of the external and internal environment companies operate in. After reading the chapters respond to the following discussion question.
Task
Why is it important for any organization (profit or non-profit) to study and understand it's external environment?
The response should include a reference list. One-inch margins, Using Times New Roman 12 pnt font, double-space and APA style of writing and citations.