Why is it important for a firm to study and understand the


Please answer the following questions in substantive paragraphs:

(1) Why is it important for a firm to study and understand the EXTERNAL environment?

(2) How does the General Environment differ from the Industry Environment?

(3) Select any industry of your choice: Discuss at least TWO segments of the General Environment that you feel would have significant impact on this industry + explain why.

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Operation Management: Why is it important for a firm to study and understand the
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