Discussion
Question 1
Part 1
Why is it important for a brand to segment your customers? Should all customers be treated the same?
Part 2
What should a brand consider when developing and/or introducing a new product to the market?
Question 2
Part 1
What is a "brand"? Why is it important for companies to establish a brand identity?
Part 2
How would a company differentiate itself when offering services? What are the (4) I's of service?
The response should include a reference list. Double-space, using Times New Roman 12 pnt font, one-inch margins, and APA style of writing and citations.