1. Why is it difficult to determine reference prices? Consider a new pizza restaurant opening near your campus. What challenges would the restaurant’s marketers encounter as they attempt to determine their customer’s reference prices? How could they find this information?
2. What is the difference between a search landing page and a doorway page? Why might an advertiser be tempted to use a doorway page? Look online and provide an example of where each could be best used. Please provide a detailed answer.
3. Describe mobile email tracking. What is one example from your of a software that provides these services? Research and share another tool to complete mobile email tracking. Please provide a detailed answer.