Why is it difficult for a lot of companies to change, Operation Management

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Why is it difficult for a lot of companies to change

Why is it difficult for a lot of companies to change marketing strategies and even discontinue failed brands before they lose a lot of money? Do some research about the decision biases that affect this phenomenon and provide a short report. Please remember to list your sources!

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Operation Management: Why is it difficult for a lot of companies to change

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Operation Management: Why is it difficult for a lot of companies to change

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