Decades ago, marketing healthcare services was seen as unethical, unnecessary and even taboo.
Discuss:
- Why is healthcare marketing necessary in today's world?
- How do you see marketing benefitting the healthcare consumer?
- How do you see marketing potentially hurting the healthcare consumer?
- What marketing mediums (television, radio, social media, direct mail...) do you feel will have the most impact on the healthcare consumer in the future?
Please list any references used to answer the questions.