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Why is forecasting important for an organization describe

Why is forecasting important for an organization?
Describe the qualitative forecasting techniques? When would an organization use these methods?
What is CPFR and why is widespread adoption of CPFR not meeting expectations?
How could the MAD be used to generate a better smoothing constant for an exponential smoothing forecast?

Side note: Provide references and cited paragraphs. Original work please, no answers from earlier this year or last year.

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