Why is forecasting demand a crucial component of evaluating


Please provide relevant examples in paragraph form thank you so much for your help.

1. Why is forecasting demand a crucial component of evaluating each new marketing opportunity?

2. Why has Green Marketing become a “hot initiative”? Identify and describe (2) companies who believe in the specific hot initiatives.

3. Describe a political/legal environmental issue a current organization is facing?

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Operation Management: Why is forecasting demand a crucial component of evaluating
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