Why is forecast accuracy itself not as important under


The forecasting department, traditionally reporting to the sale manager, has historically seen a forecast accuracy of about 60%, and this in turn causes problems for the following departments:

Purchasing: What should we buy and how much?

Production: What should we really build?

Inventory management: We keep building the wrong thing.

The sales manager asked you to write her a memo, specifically addressing the following:

-How could you suggest that your new system would achieve any better levels of forecast accuracy?

-Why is forecast accuracy itself not as important under traditional methods?

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