Why is exporting frequently considered the simplest way of


1. Why is exporting frequently considered the simplest way of entering foreign markets and is thus favoured by SMEs?

2. What procedures should a firm follow in selecting a distributor?

3. Why is it difficult - financially and legally - to terminate a relationship with overseas intermediaries? What should be done to prevent or minimize such difficulties?

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Business Management: Why is exporting frequently considered the simplest way of
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