Why is culture so critical to the understanding of global


1. What are the major factors one must consider when "going-global?"

2. Why is CULTURE so critical to the understanding of global business? Contrast the USA culture with a foreign Country.

3. Explain why the understanding of TRADE is an absolute necessecity when dealing with foreign lands? What are some of the trade related barriers that exist between Countries - provide examples.

4. Explain the issues associated with OFFSHORING (manufacturing your product offshore). Discuss issues such as quality, freight, customs, etc.

5. Why is the study of international business going to be so important after you graduate?

2-3 pages including charts/graphs per question

Use examples to prove your work (company examples)

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Marketing Management: Why is culture so critical to the understanding of global
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