Assignment: Understanding and Reaching Global Consumers and Markets
Watch the "Apple's China Problem Goes Deeper than the iPhone" YouTube video and please answer the following questions. Make sure you integrate information from the video and from the lectures into your answers.
1) Why is China such an important market for Apple?
2) How has the growth of domestic smartphone manufacturers impacted Apple in China?
3) What has been the impact of China's economic slowdown and U.S. trade tensions on Apple's smartphone sales in China?
4) Why are older versions of the Apple iPhone currently banned in China?
Format your assignment according to the following formatting requirements:
(1) The answer should be typed, double spaced, using Times New Roman font (size 12), with one-inch margins on all sides.
(2) The response also includes a cover page containing the title of the assignment, the student's name, the course title, and the date. The cover page is not included in the required page length.
(3) Also include a reference page. The Citations and references should follow APA format. The reference page is not included in the required page length.