Discussion questions:
1.In terms of situational influences and level of involvement,what are the benefits of mobile pay?
2.With Evolution Fresh, which psychological influences on consumer buying decisions does Starbucks seem to be addressing?
3. Why would Starbucks want customers to know that it believes in social responsibility?
4. Why is it so important MrCaterpillar to develop new pflxt_ acts on a regular basis?
5. Why is Caterpillar so careful to test-market its products prior to commercialization'?
6. What are some of the benefits and risks of Caterpillar's line extensions?
Attachment:- Caterpillar.rar