Why is audience analysis so important in choosing the


1. "Writing is both a ‘marker' of high-skill, high-wage, profes sional work and a ‘gatekeeper' with clear equity implications," said Bob Kerry, chair of the Commission on Writing.1 What does this statement mean in relation to your career field?

2. Why is audience analysis so important in choosing the direct or indirect pattern of organization for a business message?

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Marketing Management: Why is audience analysis so important in choosing the
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