1. Go online and research a firm similar to Kraft, General Mills, Ford, or Burger King to find out what kinds of consumer-oriented promotions the company is conducting for its various brands or individual products. Which promotions seem the most appealing to you as a consumer? Why?
2. Why is alignment important? How can the project manager ensure alignment, and what can go wrong if alignment is not established? Illustrate with examples. Citations will be greatly appreciated too.
3. Go to the U.S. Equal Employment Opportunity Commission website and select one (1) case from the list. Then, assess the major federal provision that was violated. Recommend at least three (3) action steps to avoid making a similar violation as hiring manager.