1. Why is a firm’s corporate reputation important? Explain how a company can quickly lose their positive corporate reputation. How can a company regain a positive reputation after it has been tarnished?
2. When you evaluate the various stakeholder groups that companies must serve, which do you think are the most important? Why?
3. Why do you think that even with “checks and balances” in place, people still behave unethically?
4. Discuss the “tricks of the trade” where manipulation of financial records might hide unethical behaviors.