Why innovation is critical for success of global companies


Problem: Explain why innovation is critical for the success of any global companies. Then develop five different ways to enhance a global company's innovation capacity and share your rationale. Please answer this question based on some specific unique characteristics of a global company which a company only operating in its own home country does not have. Your recommendations should be specifically related to the global nature of global companies (e.g., an answer that generally emphasizes training employees without offering specific ideas of how to train employees around the world will earn 0 automatically).

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Marketing Management: Why innovation is critical for success of global companies
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