Why individual might not be convinced to make a buy decision


Discussion Post: Buy/Sell Decision

Explain why an individual might not be convinced to make a buy/sell decision based on the Gordon growth model (also known as the dividend discount model). Support your rationale with at least one citation from the literature.

The response should include a reference list. One-inch margins, Using Times New Roman 12 pnt font, double-space and APA style of writing and citations.

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Marketing Management: Why individual might not be convinced to make a buy decision
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