Discussion: Holistic Attribution
1. Explain why holistic attribution is such a challenge for businesses.
2. Give me two examples of things you can do to overcome these challenges.
3. Write a compelling statement to the CEO or CFO of the organization to get them to buy into investing into a holistic attribution system.
The response should include a reference list. Double-space, using Times New Roman 12 pnt font, one-inch margins, and APA style of writing and citations.