Discussion: "Strategy Map"
Respond to the following:
• Per the text, the health care industry is known as one of the most complex operational environments, placing a premium on excellence in strategic planning and management. Determine the key reasons why health care marketing professionals should realize such complexity. Provide an example to support your rationale.
• Appraise the value offered by Ries and Trout's Marketing Warfare Strategies in assisting in the understanding and implementation of competitor-oriented marketing strategies that can be employed to increase market share. Provide at least two specific examples of the Ries and Trout's Marketing Warfare Strategies Model that apply within a health care organization with which you are familiar.
The response should include a reference list. Double-space, using Times New Roman 12 pnt font, one-inch margins, and APA style of writing and citations.