1. Evaluate the performance of the ceo of FedEx from the perspective of (a) stockholders, (b) employees, (c) customers, and (d) suppliers. What does this evaluation tell you about the ability of the ceo and the priorities that he or she is committed to?
2. Why have we seen more evidence of widespread ethical marketing dilemmas within firms today? Is it necessary to gain the cooperation of marketing managers to overstate revenue and earnings in a corporation?
3. Firms can manipulate the customer’s perception of the product’s price (and the timing of cash flows) through the timing of when the price is paid. Have you ever felt manipulated? How?