10-15 years ago, sustainable business development or business sustainability were rarely used terms - you could not find them in most business texts. By 2000, few trade publications began to call out this "new" business perspective - some thought it was just the next new business fad or trend. But, is it really so "new" - is it a fad? Why has this concept taken off so rapidly in the past 10 years? How has it changed Operations and Supply Chain Management?