Why guerrilla marketing is successful


Assignment:

Question 1.

  • Discuss the key elements that made the guerrilla marketing so successful. Explain your rationale.
  • Discuss possible best practices from the guerrilla marketing campaign that different types of small businesses could leverage. Provide specific examples to support your response.

Question 2.

  • Determine the best possible way to leverage Facebook, Twitter, and other social networking sites to advertise and promote the small business of your choice. Explain your rationale.
  • Select a small business with which you are familiar and then determine the best way for that business to stretch its advertising budget. Provide specific examples to support your response.

Question 3.

  • Describe two examples of how either black slaves or white abolitionists used literature or the visual arts as a form of protest against slavery. Compare this to a modern example of art used for social protest.

 

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Business Management: Why guerrilla marketing is successful
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