Task:
For Starbucks:
Research two forces or trends: 1) Why firms globalize, and 2) Complexity of the global environment. For each force or trend , discuss the following:
(A) a detailed description of the force or trend,
(B) the relevance of the force or trend to Starbucks, and
(C) Starbuck's strategic adaptability for the force or trend.
Prepare two synopses, one for each force or trend, which provides the information identified.