Discussion Post
One of the most difficult challenges for modern businesses is to accurately define who their competitors really are; both in the current environment and especially in the future environment. For example: if you were the CEO of Yellow Cab 10 years ago, would you have identified Uber or Lyft as potential competitors?
Task
o Explain why effective, accurate competitive analysis is so critical for high quality decision making in modern organizations.
o Select two companies or organizations that you are familiar with and describe (in your opinion) how good competitive analysis may have enabled their success - OR - how poor competitive analysis may have led to their failure. For example: Apple, Amazon, Exxon-Mobil, Tesla, Amberton, Uber, Oldsmobile, Wal-Mart, NetFlix, Starbucks, Coca Cola, Disney, Mary Kay, Toys-R-Us, Game Stop, Blockbuster, etc.
The response must include a reference list. Using Times New Roman 12 pnt font, double-space, one-inch margins, and APA style of writing and citations.