Why economies of scope analysis enough to make a decision, Operation Management

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Why economies of scope analysis enough to make a decision

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Q: Unrelated corporate diversification involves entering an unfamiliar industry. Is the economies of scope analysis enough to make a decision
on unrelated diversification? Is the five forces analysis also needed? If not, why not? If so, then how should the two analyses be used in combination?

BOOK: Strategic Management and Competitive Advantage Concepts and Cases - William Hesterly

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