Why dont they reward their outfitters for loyalty and


Answer the 2 questions below.

Cabela's

Cabela's is an outdoor retail store that specializes in hunting, fishing, camping, clothing, and firearms. Cabela's operates in the specialty retail industry.

Cabela's is a fairly large corporation that has 82 stores in the United States and Canada. It originates in Sidney Nebraska, where their corporate offices are located.

Cabela's tries to specialize not only in the outdoor industry but also in exceptional customer service. Customers go to Cabela's when they want first hand expertise on what will be needed for their next adventure. Cabela's employees are called outfitters.

Puzzling Aspects of Cabela's

Why don't they reward their outfitters for loyalty and experience when they are customer service driven? Why do they not try to reduce employee turnover?

Why are all the departments so horizontally differentiated to the degree that the store doesn't accomplish things as a team?

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Marketing Research: Why dont they reward their outfitters for loyalty and
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